Traceable Herbs: Seed to Ship

In today’s global herbal ingredient market, the distance between the farm and your finished product can be vast and complex. This complexity introduces risk—risk of adulteration, contamination, and inconsistent quality. Ingredients sold as powders can be vulnerable to fraud. How can we be certain of what we’re buying?

The answer is traceability. For us, traceability is a proactive strategy for building quality and reducing risk from the ground up. It is the foundation of a true partnership. Our system is designed to provide accountability at every step.

Our process is our strength.

The Provenance Principle: Sourcing in India

Our supply chain begins not at our factory gate, but in the fields of our trusted farm partners across India. We believe that the only way to guarantee quality is to control it at its source. At the time of growing, harvesting, and post-harvest processes. Instead of just testing for contaminants at the end of the process, we try to actively work to prevent them from entering the supply chain in the first place. We deploy backward integration by connecting with ICS (Internal Control System) groups, who have one trained representative for every 50 farmers.

A Framework for Farmer Partnership

We view our network of farmers as the first and most critical control point in our quality system. Most of our herbs are sourced from smallholder farmers who have shared goals for herb quality.

For organic products, our selection criteria are strict. All farm partners must adhere to India’s National Programme for Organic Production (NPOP) standards, which provides the foundation for our organic ingredients. This is supplemented by mandatory adherence to Good Agricultural Practices (GAP), which governs everything from crop rotation and soil preparation to Integrated Pest Management (IPM) and irrigation. By investing in training and providing farmers with research-based solutions. We try to build a resilient agricultural ecosystem that reduces environmental impact and ensures a consistent supply of high-quality raw materials.

The Digital Thread

To manage this complex physical journey, we have built a robust digital architecture that creates a seamless, auditable data chain from the farm to the final export.

Internal Control with SAP Business Network

The core of our internal system is SAP Business Network Material Traceability. This platform serves as our single source of truth, integrating every data point in an ingredient’s lifecycle.

Here’s how it works: When a specific lot of turmeric arrives from a partner farm, it is assigned a unique batch number in SAP. Every subsequent action—storage, grinding, quality control sampling, blending, and packaging—is digitally recorded against this unique identifier. This creates a complete, real-time “genealogy” for every batch we produce, ensuring internal traceability.

Export Assurance with APEDA’s TraceNet

For any organic product to be legally exported from India, it must be tracked through TraceNet, an online service managed by the Agricultural & Processed Food Products Export Development Authority (APEDA). This system connects the farmer, the processor (our company), and the third-party certification bodies into a single, government-monitored platform, providing the official forward and backward traceability required by international authorities. As the operator, we hold responsibility for the accuracy of the data entered into TraceNet.

The Quality Mandate

Our commitment to traceability is validated by a rigorous, multi-layered analytical protocol that guarantees botanical authenticity, purity, and safety of our ingredients. We believe in providing our clients with a “universally compliant” ingredient. A global brand faces the challenge of navigating different regulatory requirements for different markets. By testing all our products against the most stringent available global standards, we are effectively pre-clearing them for multiple regions, simplifying our partners’ regulatory burden, and accelerating their market access.

The Final Mile

Ensuring integrity from our door to yours. This final link in our traceability chain gives your QA team the data they need to accept the shipment with complete confidence. All shipments are accompanied by thorough documentation, including Bill of Lading, Certificate of Origin, and Phytosanitary Certificate, to ensure smooth customs clearance.

Traceable = Lower Risk

Our investment in a traceable, technologically advanced, and quality-driven supply chain is the foundation of our promise to you. It is how we move beyond being a supplier to your long-term partner.

To learn more about how our verifiable supply chain can strengthen your products, please contact us.